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ABOUT ME

MY WORK

METHODOLOGY

As an early adaptor and heavy consumer of content and popular culture, I have always been interested in UI/UX design. Knowing what I want and where to find it helped me organically determine the usefulness and usability of each product. This is my strongest value. Aside from that, I come with a vast and diverse background. From a legal degree through ERP marketing and business management, to managing international public project. All that makes me a well rounded person, a self starter and a team player.

While UI is the rationale, the foundation, the way information is bucketed in a site or an application, UX is the emotion. It takes the user on a journey. It is my aim to make that journey exceptional, as to attract new and returning users. Everyone has a story and UX design attempts to uncover the story and display in a simple and usable yet attractive manner. A high percentage of UX design work is dedicated to research both client and user, their needs, goals, and patterns of behavior. This paramount analysis will shape your creative process and determine your solutions. Only when this job is complete can you really sit down, take a simple pencil and start pouring your ideas on the sheet.

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UX work is a meeting point of many and very different disciplines. Its where technology, philosophy, psychology and design are meshed together into one platform. I feel my vast experience in many other fields is my paramount advantage. I feel it helps me analyze people’s behavior in terms of their goals, needs and motives. When I do that I keep in mind I’m not the user. I keep in mind that we tend not to see things as they are but rather things as we are. Yet I am always a learner and strive to improve. I see a long way ahead, that keeps changing as the market swiftly changes, but perseverance and openess is the right path to exeptional UX work.